Share your SmilepodTM experience with friends and family this Christmas. Smilepod vouchers make the perfect Christmas gift.
Treat your loved ones to a Smilepod voucher this Christmas. From a luxurious High Gloss Diamond Polish to a Zoom 2 Advanced Whitening Treatment, forget turkey and tinsel – this is all about indulgence and extravagance. .
Vouchers can be
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CLICK HERE to see an interesting set of photographs taken by Les Jones at the Practice Plan marketing workshop in Edinburgh last Wednesday. Les has certainly captured the atmosphere of the event and I appreciate his efforts. I look knackered – hardly surprising as I had been awake since 04:00 that morning dealing with a
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A marketing mindset is necessary to survive and prosper in the current economy. No opportunity is missed to take advantage of the old saying that: “Luck is the meeting place of opportunity and preparation”.
I was in a full production TV studio last night, from 20:30 to 23:00, filming the first module of a marketing workshop. Excited? You bet. A project for 2010 begins to take shape after almost 9 months of preparation. It may take another year for the project to manifest itself – but I believe it
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At Ashby Dental in Wetherby, membership of the practice is not compulsory – yet. I am becoming more of an advocate of the “members only” practice as the j-curve of the recession turns into a “w” (as described on Radio 4’s Today programme – Monday morning). It seems that we are not yet out of
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Remember CACCU? The term I used to describe “cheap as chips check ups”. My last ezine mentioned that Sainsbury were in the CACCU market in Manchester. Here is Optical Express offering the new patient £15 check-up (reduced from £45) in York this morning. As I mentioned in the ezine – the high street retailers have
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Liker many others. I was pretty unimpressed with the options O2 offered to upgrade to the new IPhone 3Gs – assuming that us “early adopters” would be rewarded by jumping the queue, or paying less. Sadly, no such thing – wait until January 2010 was my legacy, unless I wanted to pay a fortune. I
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The setting was the Hilton Bristol yesterday morning. Well, the answer is “yes and no”. Yes because: I have a small bucket of cappuccino before me I’m going to drink it I just handed over a £5 note and was given 25p change No because: I’m enjoying it in the guest lounge at the Hilton
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I have to admit to being astonished. Here’s the time-line. 18:00 casually click on Facebook advert from Optical Express, offering free laser-eye correction for those age 55 and over (yes – that’s me – sigh). 18:02 – finish completing basic details – name, post-code, email, phone and…..CLICK 18:03 I kid you not – 60-seconds later…
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Another example of BOP marketing (bold, outrageous, provocative). Microsoft announce a global competition for a jingle announcing their new competitor to Google – and here is the winner I would so love to see a dentist do this on their web site home page.