When the team at David Horobin’s Chapel Road Orthodontics decided to use National Orthodontics Week (NOW) as an excuse for strutting their stuff – they realised that in order to get noticed – you have to be noticeable! Full marks for their courage.

The team at The Hilton Dunblane wear lapel badges with the number “10”. I ask at reception “why?” “So that we can make your stay a 10 out of 10 Mr Barrow.”

……….and in my face 16:00 on Friday afternoon and my (Orange) iPhone rings – the number isn’t blocked, so I answer (I never answer blocked calls). Me: “Chris Barrow” Ben: “Hello Chris, its Ben from BT Customer Service. I notice from your facebook site that you are a business coach and I wonder what type
Read More

take one very strong brand add a sense of humour serve on a cup cake result something for people to talk about. “You’ll never guess, I was at my dentist today and they gave me a cup-cake with their logo on top. They are all as mad as a bucket of frogs over there –
Read More

There is a growing sense that all of those “bling” practices that emerged in the boom years may be catching a severe cold in the harsh reality of 2010. I’ve noticed a rise in enquiries from this genre, asking for help either in growing, changing or to be rescued. There is a move towards advanced
Read More

Eight products/services that are selling like hot cakes in dentistry: Whitening Facial Aesthetics Cerec Invisalign Incognito Smile Makeovers Dental Implants Denture stabilisation Questions are you selling these products and services? are you SEO’ed and/or PPC’ed on them? do you have a KEDO for each of them? If not – you are in the wrong place.

Hi Chris, after the conference call last week, I was very inspired by the description of one participant’s practice as “a million pound practice”. We sat down last week to think how we could turn our business into a million pound practice- and it’s not so far away. Do you have any good ideas for
Read More

Marmite, liver and onions, Jed-ward. There is a “love it” camp and a “hate it” camp – there is no “on the fence” camp. And that’s why somebody gave me a nickname last year – “as a public speaker Chris Barrow is like Marmite – you either love or hate the man and the message.”
Read More

What’s your offer? As I mention in this morning’s ezine, there is likely to be a consumer spending cut over the first quarter of 2010. Many people will have “maxed out” on their credit cards before Christmas and during the January sales. Monday – back to work. Last week of January – credit card statement
Read More

Its an interesting metaphor for all of us in business. Every now and then a product or service comes along that “steals the market”. Apple may have less than 10% of worldwide laptop sales (and I bet they are not complaining about the number of Macbooks and iMacs flowing out of the stores this month)
Read More