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Category: Marketing
I may have spotted a new benchmark in dentistry. It’s the average amount of time that visitors spend on your web site. Making it a habit to ask for a Google Analytics report from all coaching clients, I’m noticing that their visitors invest an average of 1 minute 45 seconds. Then I realised last week
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Most of the treatment plans I read send me to sleep – they are compliance documents, no emotion and no “needs, benefits and features”. Whilst I appreciate the need for compliance (and the small print), you wouldn’t expect an estate agent to hang mortgage deeds in their shop windows. Our October newsletter – broadcast this
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Attached to this post is a free download of The Campbell Academy Education Programme 2020 (see below). A few weeks ago, Colin kindly promoted my workshop programme in his blog. Here, I reciprocate and suggest that The Campbell Academy has become one of the “go to” places, not just for those who want to develop
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Price-shoppers. Tyre-kickers. Bargain-hunters. Time-wasters. All people to be avoided if you want to build a profitable business. They are not real patients. So I’d like to ask you a question. How much of your advertising spend is aimed at attracting shoppers, kickers, hunters and wasters to your web site and/or your front door? Can I
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It’s that time of year when dental conferences and dinners seem to flow thick and fast, as well as evening Study Club meetings and the like. My “season” was off to a flying start last week with a Tuesday evening GDP Study Club at Crossbank Dental Care in Kendal, Cumbria, where Neil Cooper and the
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. There’s little doubt that your practice needs various categories of video as part
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Sometimes, it can be a good idea to remind ourselves of the obvious and then ask “how does the obvious happen?” There are three obvious things to aim for in your business: Clinical care; Customer service; Profits. What perhaps isn’t so obvious is how the best dental practices actually get there. I’ve noticed a significant
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Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done). Credit where it’s due to Joe Watson, Raashi Tiwari and the whole team at Tiwari Watson Dental Care in Glasgow. https://www.tiwariwatsondentalcare.co.uk/ They have created an excellent web site and, in particular, Joe
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I’m working on a new project that has emerged (as these things normally do) out of conversations with clients and observation. What would it be like if your marketing budget was NEVER more than £10,000 in a year – and yet your business grew in sales and profits by a steady 20% every year? I
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