Category: Marketing

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. There’s little doubt that your practice needs various categories of video as part
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Sometimes, it can be a good idea to remind ourselves of the obvious and then ask “how does the obvious happen?” There are three obvious things to aim for in your business: Clinical care; Customer service; Profits. What perhaps isn’t so obvious is how the best dental practices actually get there. I’ve noticed a significant
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Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done). Credit where it’s due to Joe Watson, Raashi Tiwari and the whole team at Tiwari Watson Dental Care in Glasgow. https://www.tiwariwatsondentalcare.co.uk/ They have created an excellent web site and, in particular, Joe
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A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben and Jess, who had attended by workshop a few days before. As I entered, I noticed a large box in the patient lounge with a Facebook logo and a counter. Intrigued
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Every business dreads a bad online review – the disgruntled patient, the unhappy
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Good morning from Melbourne. You’ve tolerated two long blog posts from me so far this week – so here’s a short one. The best patients take the least amount of money to find  

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Three workshops last week – London, Manchester and Dublin. An opportunity to meet with my clients and listen. My quarterly immersion in their ups and downs and, thus, a chance to identify any common trends. I mentioned last week the trend of hiring managers and TCOs who have a background in high-street retail management (because
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