A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben and Jess, who had attended by workshop a few days before. As I entered, I noticed a large box in the patient lounge with a Facebook logo and a counter. Intrigued
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Every business dreads a bad online review – the disgruntled patient, the unhappy
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Good morning from Melbourne. You’ve tolerated two long blog posts from me so far this week – so here’s a short one. The best patients take the least amount of money to find
The treatment planning experience for the patient nowadays has to be visual if you want to maintain a consistently good conversion rate and encourage word of mouth recommendations. The days of audio – lengthy explanations by the clinician – and print media – letters and unintelligible print outs from practice management software – are fading
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Three workshops last week – London, Manchester and Dublin. An opportunity to meet with my clients and listen. My quarterly immersion in their ups and downs and, thus, a chance to identify any common trends. I mentioned last week the trend of hiring managers and TCOs who have a background in high-street retail management (because
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I’ve been delighted to attend The Campbell Academy Business Course every year since it’s inception as one of the visiting guest lecturers and will be doing the same in 2020 – this time from the brand new premises that are currently being constructed in Nottingham. (If you haven’t seen the fly by of the new
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There’s a lot of talk nowadays about “social media influencers”; those people who have so many followers on Instagram and other channels that their opinion gets noticed and their endorsement drives sales. Just in case you were wondering – here are the top 10 in the UK: 1. David Beckham 2. Emma Watson 3. Cara
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Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can access The Complete Marketing Course FREE OF CHARGE as a bonus offer with membership of The Extreme Business Club. That’s my sales pitch today – £260. Now let’s talk about
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I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google. To satisfy the technological requirement, a minimum of 100 reviews across all platforms is now your target, so that Google’s algorithms can recognise and boost your organic search position. To satisfy the human interest requirement – simply as
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According to the latest statistical evidence, here are the world’s most popular brands It is astonishing that Coca-Cola is still there after all these years – I remember walking to Everest Base Camp back in 1998 and being amazed at the Coke available on our way up (as well as Mars Bars). I’ve just started
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