There are three sets of numbers that you must count and three things that you must do with the numbers: Count your lead generation statistics; Count your lead conversion statistics; Count your financial statistics. Then… Collate the information (presentation in a format that is easy to absorb quickly); Interpret the information (compare to industry benchmarks
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Twice this week I have had the pleasure of listening to a presentation by Dr. Marcos White, explaining how his business has grown 33% in ONE YEAR by combining the effective use of his iTero scanner and a Pre-clinical Consultation (PCC) conducted by his treatment co-ordinators. Case acceptance UP. Average treatment plan value UP. Amount
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There is always a satisfying combination of excitement and apprehension when we stretch ourselves to do something new. Today in London is our first Extreme Business Workshop of 2020. The material on internal low cost marketing is something with which I am more than familiar but the majority of our audience of will be owners
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Imagine attempting to roll a snowball down a not too steep but steady incline. At first you create the fist-sized snowball by compacting snow with your hands. Then you place the snowball on the ground but nothing happens. In fact, unless you are prepared to nudge that snowball along yourself, it will just sit there
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Any team member who is going to be discussing treatment or payment options with a patient has to display three basic characteristics. Knowing them might help you to choose your best players for this role (or help at the interview stage). The characteristics are confidence, technique and style. Confidence is like bravery. It is the
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Friday at home this week – a bonus Bunker Day (although I will be popping out later this morning for “elevenses” with a new 2020 client whose practice is just down the road). I’ve noticed this week that there is an “end of term” feeling around the clients I have visited. The Christmas trees and
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Sometimes the most obvious ideas never occur to us, usually because we are too busy. In a client meeting last week we were reviewing the effectiveness of their Daily Huddle (download a free Huddle agenda here – The Daily Huddle) We also discussed their End of Treatment Review protocol, including how effective they were at
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Hi, my name is Terry Quinlan. I’m the creative director and founder of
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As I indicated in my lead article in November’s Extreme Business newsletter, with less than 60 days to go until the end of 2019, now is the time to be making important decisions about your 2020 personal and professional life. I’m going to help you to kick start that process with a FREE WEBINAR on Tuesday 26th
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Here’s a great idea from the team at Berwick Smile Dental Care in the Scottish borders. Instead (or as well as) handing prospects and patients your business card – give them a “Success Story” testimonial card, featuring an existing patient. If you cover a range of demographics and genders, you can choose a story from
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