On Thursday it will be three weeks until the ITI UK and Ireland Congress will begin at the BT Convention Centre in Liverpool bringing together some of the best-known names in Implant Dentistry with a fantastic programme for the whole dental team. Ken Hebel will be arriving from Canada to provide inspiring lectures on marketing
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The people I know who are selling lots of high end treatment are…. •           going direct to market and not through GDP referrals •           investing in brilliant web sites, social media marketing through multiple channels and video tours, interviews and testimonials •           have great signage and visibility •           are very active in B2B and B2P
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Two days ago I posted a blog about a question from a client about the rules around remedial treatment of patients who had implant work done overseas. Roger Matthews, chief dental officer of Denplan drew up this response:   Your client might like to be reminded that the Denplan Care contract between the dentist and
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I’ve written in the past about the book Tribes by Seth Godin and the relevance of his theories to dentistry. In summary, Godin and others correctly identify that, as consumers, the community of a brand attracts us. We want to own products by: Apple Jimmy Choo Omega Prada Mercedes   ….and a host of others,
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Here’s an interesting question from a client – I’d be interested in your views.   A ‘Denplan Care’ couple of ours have gone to Poland to have implants. They are back, one needing a suture removal and the other in much pain and infection. I have taken the sutures out (30 seconds) and I am treating
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I’m indebted to Daz Singh at Ollie and Darsh for sending me the link to this new on-line task management application for teams click here Managing workflows across teams (especially when they are remote) is a challenge and can often lead to the dreaded email “cc everyone” syndrome. Asana is a very neat and fast
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Can anyone help me with this query from a client: I need a trustworthy, London-based out-of-hours emergency number/clinic to put on our answer machine for patients in emergencies for evening/weekends/holidays. Can you recommend any?

I’m a great believer in sending patients information by internet nowadays – save paper and use technology – after all, most of us have a mobile phone, many have smartphones and the world of social media just keeps on growing. Nonetheless, there are going to be some who will still appreciate the printed variety –
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Q: “I suppose I’m paying for all this new decoration and branding?” A: “Yes, you are – and we are very proud of what we are doing to improve the practice – thank you.” Q: “Are you taking on NHS patients?” A: “We do not currently have any availability of NHS treatment (other than for
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Sometimes there are people in your business who have that “sparkle”. The little something extra that makes them shine. I met two of them yesterday. One was an apprentice dental nurse and TCO aged 19. The other was a waitress in a country pub who was possibly over 60 years old. They both “sparkled”. There
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