Winning habits

The people I know who are selling lots of high end treatment are….
•           going direct to market and not through GDP referrals
•           investing in brilliant web sites, social media marketing through multiple channels and video tours, interviews and testimonials
•           have great signage and visibility
•           are very active in B2B and B2P networking in their local communities
•           where affordable, use radio and TV to advertise
•           “get” Google domination without daft expense
•           excel at their WOM referral systems
•           deliver the most amazing customer service experience in the loveliest environments
•           engage associates/hygienists/therapists who “get it” and join in
•           work with TCOs
•           employ an outstanding telephony and front desk team
•           pay well, regularly meet and frequently party
•           invest in the latest equipment and training courses
•           enter awards ceremonies


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.