FAQs and their answers

Q: “I suppose I’m paying for all this new decoration and branding?”

A: “Yes, you are – and we are very proud of what we are doing to improve the practice – thank you.”

Q: “Are you taking on NHS patients?”

A: “We do not currently have any availability of NHS treatment (other than for children) but we do have a full range of very affordable services – what exactly are you looking for?”

Q: “Are we getting a pay rise in January – there has been nothing for 2 years now?”

A: “No – but we are taking steps to protect everybodies job in 2012.”

Q: “Do I really have to come to team meetings – I’m self-employed?”

A – “No you don’t – but if we have to downsize the business we’ll be keeping those who do attend first.”

Q: “What’s the benefit to me of becoming a member of the practice?”

A: “The first and most obvious is that you will qualify for our member’s price list – non-members will pay 20% more.”

Q: “Do I really have to get involved in all this Facebook, Twitter and social media stuff – does it really get new patients?”

A: “There is plenty of evidence now that social media marketing works – but you are free to opt out.”

Q: “Where do new patients come from mainly?”

A: “A third word of mouth, a third web and social media, a third signage, B2B networking and focused direct marketing.”

Q: “Chris – how do I motivate my team to perform?”

A: “Be a better leader.”

Q: “Chris, why do you think that Tesco and Sainsbury’s will make a success of dentistry when Boots failed?”

A: “Get your facts right – Boots didn’t fail.”

Q: “Chris – are you optimistic about the future of the independent private practitioner?”

A: “Never been more so – market set to grow to £8bn in the next few years, fewer practices sharing more business, a discerning customer group who want a concierge class service, more innovation in products every day. That’s why I’m busy establishing lines of credit to start purchasing shares in private practices starting next year.”


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.