I’m in the middle of a good conversation with David Horobin of Bexley Orthodontics, about the merits of this relatively recent innovation. We are “best mates” with the lads at Medenta and have been happy to recommend them to our clients, as well as offer payment facilities to our own clients for coaching programmes –
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I amaze even myself sometimes, in that I am still banking with HSBC after 10 years – and yet their customer service has all but dissapeared in that time. I used to have a great bank manager in their Warrangton branch – a lady who I met with periodically, took an interest in my business,
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I took part in a conversation this morning that I would not have believed possible just a few years ago. Chatting to a former client about joining our Breathe Business Club in 2008. She (the co-owner and practice manager) said: We would be interested in joining provided you can guarantee that we will not be
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I’ve been doing a bit of thinking this week about the Michael Gerber distinctions between technician, business owner and entreprenuer – prompted by a conversation on this subject 2 weeks ago that has been rattling around inside my head ever since.It seems that there are some clear distinctions: T (technician) – generates own income through
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Met with my old friend, financial planner Max Horne, for dinner last night.First off, drinks at The Dome and we joined the many assembled, oggling at the £25,000 of Christmas decorations inside the banking hall turned bar – simply beautiful. Next door for dinner at Le Monde. Here is a prefect example of a commodity
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A client call last night as I spend 7 hours battling north through traffic — client looking at buying a full NHS practice — UDA contract value is £400k and a corporate have offered 115% — cash up front and the partners can walk away (They will find immigrant dentists to do the “work” –
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Ok Chris, for what my help is worth here goes . . .  Insurance Plan   I have a whiter smile The Smile Sparkle   I have straighter teeth The Smile Alignment Course   I have more or fewer teeth The Mouth Rehabilitation Plan   I have no metal in my mouth Smile-with Confidence Restoration Course   I am able to keep my own teeth A Smile-Longevity Enhancement   I have replaced my dentures The 21st Century Mouth Plan  I have fresh breath Fresh, Close-up-Confidence, Course  I have very few visits to my dentist Minimal Smile Maintenance Plan   I can afford what I have bought Investment in a long-term smile  Hope that stimulates a few more ideas . . .Ian Falkland Islands 

I may not have shouted loud enough.HELP I want some help from you on discovering what we think the UAP’s would be in dentistry (see previous posts). I’ve given you a top 10 list of outcomes that a dentist delivers to a patient. The help I need is in designing a series of processes that
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So what would they be? We have to start by considering what the uninformed patient is looking for I want to feel happier and more confident because: I have an end to discomfort I have a whiter smile I have straighter teeth I have more or fewer teeth I have no metal in my mouth
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A stimulating conversation yesterday with my industrial contract cleaners -applying what I have learned from my dental clients and where my thinking is at present. We are discussing Dan Sullivan’s Commodity Trap and the development of the Unique Ability® Process (UAP’s) – you can learn more at www.strategiccoach.com. What we have done in Breathe Business is
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