I’ll bet that you are going to get as tired of me mentioning Smilepod as you are of me mentioning my Liverpudlian friends. But the fact is that they are doing good work in the area of dental marketing – work that you have to sit up and notice, whether you are “precious” about walk-in
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On the day that The Guardian features cosmetic dentistry as a supplement, its interesting to read that the folks at Smilepod are competition winners. The world of dentistry continues to change.  

In light of the National Smile Month in the UK in May and the increasing dental issues in the UK, Mediaplanet are creating a focused report for the Guardian, supported by the British Dental Health Foundation. The report is being published on the 17th May and will explore various topics, with editorial by some of
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Rather grumpy baby-boomer decides to quit after years of supervised neglect. Fresh-faced new boy, full of hope and vision, arrives to take over tired patients and staff. Grandees and academics who trained “new boy” watch silently from the wings, knowing that in a few years, fresh-faced boy will be a grumpy Gen X’er who will
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UDB I’ve been playing around with “units of dental business” and have started to construct a simple spreadsheet to show the effect of days worked and average daily production. I’m assuming that, up to £1m in sales, you can maintain a 30% net profit margin but that after that, profits decline as a percentage as
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Why not give the guys at Smilepod the benefit of your vote? I’ve already registered mine. Here’s an email I just received: “Dear friends and family. This week you can not only vote in the General Election you can also vote for SMILEPOD! Last month, METRO newspaper and Venture Candy launched a search for the best
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I love the way Paul Mandon-Gassman takes the lead every time there is a special day in the calendar.

After creating a bit of a tease on Monday, I can now report on the appointment of a new CEO for Integrated Dental Holdings from July 2010. Richard Smith has spent the last 5 years with Lloyds Pharmacy assuming responsibility, as Managing Director, for 17,000 staff working across 1700 branches and sales in excess of
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Here is a great blog post from the team at Blueapple – really using their initiative and thinking like professional retailers. ‘I have a dental implant’. Ask me about it. Let’s be honest, the beauty of the latest and most sophisticated dental treatments is that it is almost impossible to tell when someone has had
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I know I’ve mentioned it before – but I get a great sense of job satisfaction when somebody actually tries out an idea I’ve thrown around. So here is Julie Webster, marketing manager at Penistone Dental Care – taking my amnesty letter and adapting it to their own circumstances. Dear Friend Penistone Dental Care would
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