I’ll bet that you are going to get as tired of me mentioning Smilepod as you are of me mentioning my Liverpudlian friends.

But the fact is that they are doing good work in the area of dental marketing – work that you have to sit up and notice, whether you are “precious” about walk-in hygiene centres or not.

The latest here is their invitation to an Invisalign open evening.

Nicely done and about to be broadcast.

  • winning awards
  • attracting interest
  • achieving targets
  • creatively destroying traditions
  • establishing strong brand standards
  • making dentistry a talking point

Doing what Apple did to gadgets – making them cool.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.