Price-shoppers. Tyre-kickers. Bargain-hunters. Time-wasters. All people to be avoided if you want to build a profitable business. They are not real patients. So I’d like to ask you a question. How much of your advertising spend is aimed at attracting shoppers, kickers, hunters and wasters to your web site and/or your front door? Can I
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Sabrina Griffith is a dental hygienist and also Practice Manager at Central England Specialist Referral Centre, founded in Solihull, West Midlands just over 3 years ago by Dr. Neil Wilson. Neil, Sabrina and the senior management team are clients in the 2019 Extreme Business Workshop Programme. Here she spends just 60 seconds talking about how,
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If you either work in London or know anybody who does – and you/they are looking for a 100% enthusiastic addition to your team – read on. Many is the time I have suggested to clients that they “recruit The Barista” when seeking new non-clinical team players. I’ve shared with you stories of me asking
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It’s that time of year when dental conferences and dinners seem to flow thick and fast, as well as evening Study Club meetings and the like. My “season” was off to a flying start last week with a Tuesday evening GDP Study Club at Crossbank Dental Care in Kendal, Cumbria, where Neil Cooper and the
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The Extreme Business Academy is now 6 months old and we have a membership approaching 200 people (some from overseas) who are enjoying the monthly content and extended courses. The Academy is being used by owners and managers to improve their skills and as a team training resource, with the video tutorials and interviews
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Gina Vega is the founder of the City of London practice Bishopsgate Dental Care – winners of the National Team of the Year Award in the The Dental Awards 2019. Gina and her senior management team are clients in the 2019 Extreme Business Workshop Programme. Here she spends just 60 seconds talking about how, since
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Lawrence Neville left Glasgow for Australia 8 years ago, originally to work for a year. However, he never looked back and is still there. During his career he has delivered over 30,000 hours of dentistry and attend over 120 hours of continuing personal development every year. His area of interest is cosmetic
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My Facebook “friends” will know that today is day 8 of a 52-day detox. I’m focusing on nutrition (Paleo – because I know how to do that and enjoy it), on sleep (having read Matthew Walker’s “Why we sleep” during the summer) and on exercise via the WattBike (whilst my Achilles tendinopathy prevents me from
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. There’s little doubt that your practice needs various categories of video as part
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Over the last couple of years I’ve been working with my coaching and workshop clients on the quality of their treatment plan presentations. Much has been written here and in my newsletter, comparing most Tx plans to a conveyancing document for a house purchase, rather than the photos of the house in the estate agents
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