The Lifecycle Marketing Plan Template
Here is one place to keep a record of your annual time-activated marketing workflow and a cash flow forecast for your marketing budget.
The objective of this spreadsheet is to solve three problems that we see on a daily basis:
- not enough time is allocated to planning a co-ordinated marketing plan for the full year;
- not all of the necessary marketing “jigsaw pieces” are considered;
- the financial resources required are not accurately determined and planned for.
So what we see is a hotch-potch of activity that simply isn’t joined up and heavily biased towards throwing money at the problem without mature monitoring systems.
This spreadsheet, when used properly and in conjunction with good advice from a coach and/or marketing agency, can bring all the loose ends together in one place.
Please download and enjoy with our compliments.
p.s. The Algebra Worksheet is a bit of fun designed by me in a mad moment.
