Target practice

In an existing dental practice, the yellow bulls eye for your marketing effort is up-selling to existing patients.

The red outer ring – Word of Mouth referrals to their family, friends and colleagues.

The blue ring – their friends’ friends, primarily via social media sharing.

The outer rings – complete strangers.

Why do I keep meeting practices who are deliberately firing expensive arrows into the outer rings?

Why do they invest time and money into the edges of the target and pay lip service to the bulls eye and the inner rings?

Stop firing for a moment will you please?

Take aim.



Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.