Here’s a great idea from the team at Berwick Smile Dental Care in the Scottish borders. Instead (or as well as) handing prospects and patients your business card – give them a “Success Story” testimonial card, featuring an existing patient. If you cover a range of demographics and genders, you can choose a story from
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Monday morning. The start of another week. Please take a moment to think and write down your answer to this question: “What would be the three things I can do this week, that would have the biggest IMPACT on my business and/or my life?” Write them down. Display prominently. Organise a week in which you
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Living beyond 2020 – BDIA My first time at “The Showcase” was 1996, when I’ve often reminisced that I walked around the NEC for the day and met one person I knew – dental technician Jeff Caddick. Now I have to navigate my way to and from the gents, pausing to chat with the many
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ZEST excitement, interest, energy and enthusiasm I’m grateful to Marnie Winyard, Business Development Manager at Cheltenham Dental Spa and Implant Clinic She used the word “zest” to describe the characteristics of the people who make things happen in every dental team and, in fact, in life. A four-letter word that embraces everything we are looking
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I may have spotted a new benchmark in dentistry. It’s the average amount of time that visitors spend on your web site. Making it a habit to ask for a Google Analytics report from all coaching clients, I’m noticing that their visitors invest an average of 1 minute 45 seconds. Then I realised last week
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