Remember CACCU?

The term I used to describe “cheap as chips check ups”.

My last ezine mentioned that Sainsbury were in the CACCU market in Manchester.

Here is Optical Express offering the new patient £15 check-up (reduced from £45) in York this morning.

As I mentioned in the ezine – the high street retailers have their eye on your patients.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.