You know what the trouble with you is? A few years ago, you were on a “quest”: opening a new business buying a business relocating a business and you were ignited, passionate, on fire. Then you succeeded. And now you are bored. So you have become distracted by BSO (bright shiny objects): shall I open
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I remember many years ago some wag (in that days when that word described a comic) suggesting that: “mortality rates have not improved – it’s still one death per person”. Which makes the point that, even in a recession, funeral directors will still be busy. I met an orthodontist from the West of Ireland yesterday
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So there I am, sat with a group of experienced and hugely successful principals for the afternoon, answering questions extemporaneously. Expecting to be challenged on the complex stuff? No – not really. Questions are: who do I sell my practice to? When? How? How much for? what do I do when the PCT reduce my
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1, 2, 3, 4,… … .. ………I detect a price war. This post began after a conversation about Invisalign. Three years ago you heard about it now and then. Two years ago it started to grow in mentions. Last year some practices survived by marketing and selling it. To make a decent profit you had
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The queue outside the O2 store in Manchester this morning (06:45 for an 08:02 opening) was over 100 people – and so I estimate that it will take 15 minutes to service every customer – and that there will not be enough PC stations to handle more than 6 people at a time = 4
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It seems that my friend Nicola Cairncross has a good idea to share with you. Dear Chris I’ve JUST been approved to deliver internet marketing mentoring under the Train To Gain scheme (which is about to be withdrawn on Friday so let’s not waste it!)
I can offer up to 90 odd London business people the
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You know how I go on and on about KEDOs. Knock ‘em Dead Offers. I’m indebted to Matt Jackson from IDH who reminded me this morning of WIGIG. When it’s gone, it’s gone. I’ve written here before about MyCityDeals.com and I know that some practices are already using them to sell whitening offers. They use
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I’d like to thank Sara and Mike Reece for showing me around their lovely practice outside Sutton Coldfield and also for talking me through the Smilescool concept and business model. Notable notes: I did actually say “wow” when I walked through the door – lovely premises and then I immediately set about giving them my
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It has been a hugely enjoyable 24 hours in Belcoo, Co Fermanagh, with the team at Blueapple. Last night I hosted our second Study Group meeting for referring dentists, covering 2010 marketing ideas (that’s the year, not the number of ideas) and introducing the audience to the world of branding and web marketing. The conversation
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In the latest issue of Intelligent Life I read with interest an advertising feature by Jaguar on the subject of a new group of consumers, described as “transumers”. You may not be able to read the words on this copy of the ad – I’ll do my best to paraphrase. “Things have moved on since
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