You know how I go on and on about KEDOs.

Knock ‘em Dead Offers.

I’m indebted to Matt Jackson from IDH who reminded me this morning of WIGIG.

When it’s gone, it’s gone.

I’ve written here before about MyCityDeals.com and I know that some practices are already using them to sell whitening offers.

They use WIGIG to perfection.

So now, in dental marketing,

KEDO + WIGIG = new patients.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.