Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can access The Complete Marketing Course FREE OF CHARGE as a bonus offer with membership of The Extreme Business Club. That’s my sales pitch today – £260. Now let’s talk about
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I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google. To satisfy the technological requirement, a minimum of 100 reviews across all platforms is now your target, so that Google’s algorithms can recognise and boost your organic search position. To satisfy the human interest requirement – simply as
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Starting in 1996 (and inspired then and now by the philosophy of Dan Sullivan at Strategic Coach in Toronto), I decided that in August every year I would buy myself a Sasco Wall Planner and spend a day allocating my time for the following year: Free Days – days of rest, vacation and adventure; Buffer
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According to the latest statistical evidence, here are the world’s most popular brands It is astonishing that Coca-Cola is still there after all these years – I remember walking to Everest Base Camp back in 1998 and being amazed at the Coke available on our way up (as well as Mars Bars). I’ve just started
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First day back after 2 weeks sailing the beautiful Dalmatian coast of Croatia – how did I get to age 65 without discovering this wonderful country? We are already making plans to return. both as sailors and independent travellers. As always, I’m constantly looking for metaphors in life that can apply to our day to
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This month’s podcast guest Dr. Simon Gallier shares with us his unique journey through life and his ground-breaking approach to applying the principles of the John Lewis Partnership into dental practice ownership. After leaving Manchester Grammar School for Manchester Dental School, Simon became an army cadet and this led him from the Army Dental Corps
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You should be grateful for the selfie. The fact that we are now uploading over 3 billion photos PER DAY to the cloud has changed dentistry forever because, as well as taking pictures of our babies, pets and dinner; we are taking pictures of ourselves (and those we are with). So when my second son
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Some important things to understand. Point One Let’s assume two kinds of healthcare consumer. The first group are looking for the lowest price. The second group are looking for reassurance that this is the right thing for them to do and that you are the right people to do it. I work with clients who
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I’ve had the pleasure of introducing The Marshmallow Challenge to a couple of dental teams in the last few working days – in Helens Bay, Northern Ireland on Friday and again in Solihull, West Midlands yesterday. It is a great ice-breaker and also filled with useful metaphors for teamwork, collaboration and lateral thinking (it also
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Around 8 years ago, Annie and I took a holiday at a Hilton Hotel in Dalaman, Turkey. On arrival I spent the first 4 days sleeping between meals, wrapped in terry towelling on a sun lounger. By day 5 I was in a fit state to enjoy the break and, in the subsequent conversations, we
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