A simple technique to encourage patient reviews

I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google.

To satisfy the technological requirement, a minimum of 100 reviews across all platforms is now your target, so that Google’s algorithms can recognise and boost your organic search position.

To satisfy the human interest requirement – simply as many positive reviews as possible, so that potential new patients can hear from others as part of their discovery process.

Here’s a simple but effective idea from the team at Crossbank Dental Care in Kendal, Cumbria.

It’s a letter that goes out to all patients at the end of treatment, with a couple of screenshots as attachments, showing them exactly how to submit reviews.

I’ve included the visuals here and also copies for you to download – and my thanks to Crossbank for permission to share.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.