Millennials will represent 40% of the total workforce by 2020. Like it or not, they are critical to the success and sustainability of your business. If they don’t want to work for you, your organisation will die. Louis Efron – Forbes Magazine The reality is that Millennials (age 17 to 37) have an entirely different
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Marketing commentator Kent Lewis writes an interesting blog on all matters “marketing” and has been quoted as saying that you should sack most of your advertising and marketing agencies and do the job as much of the job as possible in-house. That’s OK if you are large business with plenty of spare employees and money
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1. The Dance Over the years I have often been asked “can you fix my team?” and constantly reply with a Steve Covey quote – “if there is a problem with your team, the problem is you.” That sounds a bit “blame ridden” and also seems to offer a full dispensation to team members who
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What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually internet, smartphone and social media savvy, has an open mind and is willing (cheeky) enough to engage patients and ask them for selfies, check-ins, reviews and video testimonials and articles for the
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It’s important to understand the difference between achievements and habits when you are goal-setting. An achievement is a specific target, usually involving numbers and deadlines: I will hit a sales target of X by Y date; I will launch product/service X by Y date; I will create X video testimonials by Y date. A habit
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Extreme Business 2018 London workshop done and my 47 delegates are sent home with spreadsheets, handouts and their heads buzzing with numbers. I invested quite some time at the start of the day in asking for feedback on Q1 of 2018 – always a chance to feel the pulse of the client base and get
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Have you noticed a couple of behavioural types in your organisation? The sponge – that person who just keeps soaking up new information and shouts “give me more!” when roles and responsibilities arise? The abstainer – that person who has enough to do thank you very much and has absolutely no time to be taking
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As I read through my clients’ weekly tracker updates and listen to others, I realise that the wintry weather conditions that we all suffered 2 weeks ago produced some extremes of behaviour amongst team members: Those who fought through the blizzards to get to their jobs; Those who came up with a variety of reasons
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My biggest take-away from this week’s podcast with Dr. Chris Bowman was his simple answer to the question “how do you get testimonials?” Chris responded that his whole team are trained to listen out for any positive comments made by patients, from as simple as “that injection didn’t hurt a bit” to “I’d recommend you
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Recruitment of dentists (and its knock-on effects) is creating the highest level of disruption in the marketplace right now. There is a growing shortage of clinical recruits (experienced or otherwise) as a result of: the voluntary repatriation of overseas dentists; the unwillingness of others from overseas to replace them and the declining numbers of dental
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