New Achievements, New Habits – the Coach Barrow Spring Retreat begins..

It’s important to understand the difference between achievements and habits when you are goal-setting.

An achievement is a specific target, usually involving numbers and deadlines:

  • I will hit a sales target of X by Y date;
  • I will launch product/service X by Y date;
  • I will create X video testimonials by Y date.

A habit is a new way of living/working that you intend to embrace on a permanent basis:

  • I’m going to review and update my personal finances every Sunday morning;
  • I’m going to cut out the alcohol on school nights;
  • I’m going to start handing out my business referral cards to every patient.

All of us can benefit by establishing new achievement targets and habits on a quarterly basis.

Today I’ll be meeting with the owners of just 6 practices for a weekend retreat that will commence at lunchtime today and run through until noon on Sunday. I have 4 from the UK, 1 from Sweden and 1 from South Africa who have made the journey into central London.

Here’s what we will be covering:

Your Overall Strategy:

  • 10-year vision
  • 3-year targets
  • 12-month plan
  • 90-day goals

Where are you going in business? Super-profitable single location? Micro-corporate? Sale date established?

Your Financial Plan:

  • Personal financial planning (that’s managing your own cash flow)
  • Analysing your Profit & Loss statement
  • Creating a 12-month budget
  • Looking at how you compare with industry benchmarks via Key Performance Indicators
  • Measuring associate productivity and profitability

Your Marketing Plan:

  • How you engage with existing patients
  • How you encourage and gather patient referrals
  • How you recruit brand new patients
    • Through the web
    • Through direct marketing
  • If appropriate, how you generate GDP referrals
  • How you measure the ROI from your marketing investment

Your Patient Experience Plan:

  • First digital contact
  • First human contact
  • First consult
  • Treatment planning and TCO’s
  • Treatment plan presentation and close
  • Your end of treatment protocol

Your Team:

  • Current organisational structure
  • Changes required to facilitate growth
  • Leadership and management of your team

Personal Development

  • Running a business and keeping a life!

The delegates will “enjoy” 48 hours of total immersion with me at the prestigious Seminars at Thirty Eight venue in Marylebone.

I’m expecting a game-changer for all of them and that they will emerge with new achievement targets and habits that they cannot even imagine this morning.

Let the fun begin…..


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.