There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At the risk of repetition, let me be clear: Advertising = shouting at strangers to tell them you have a product or service available; Marketing = whispering to the people that
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Warning – this post refers to the use of bad language and may offend. Well that was quite a weekend – at least what was left of it after The Dentistry Show finished on Saturday evening. Back home for dinner and a few glasses of wine and then the storm breaks after my Facebook post
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Marketing is getting simpler – because the world is getting noisier. To paraphrase Seth Godin, you either have to: SHOUT louder than the competition or whisper into the ear of an engaged audience In order to SHOUT you have to PAY. In order to whisper you have to broadcast. SHOUTING and PAYING is what happens
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Last Autumn Google announced that they would be pulling in other platform reviews into their organic search and this is now beginning to make itself visible in dental practice marketing. I’ve recently been preparing some marketing audits and this week one in particular caught my eye. Here’s a screen shot of the search results for
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I’ve previously explained that the world record for the length of time it took a dentist to make up his mind to hire me was 17 years (impulsive eh?). That memorable phrase “I first heard you speak on Paul Tipton’s restorative course in 1996 and have been following your stuff for years. I have now
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This morning’s news about Google (that they are losing big corporate advertising accounts following the revelation that those same advertisers are being unwillingly featured on extremist web sites to generate PPC revenue) is a timely reminder that digital advertising is still in its technological infancy. Reading pro-digital publishers, we are frequently told to “ooh” and
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Mastermind Groups Firstly, I want to thank the 100 or so people who responded to my Survey Monkey questions last week around the possibility of re-introducing Mastermind Groups as part of my 2018 product mix. The answers to individual questions contained a few surprises for me and I’ll be sharing the detailed results in a
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The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest iteration of my brand and identity. My very public thanks go out to the team at Dental Focus and my IT guru Kimberley Black who have worked hard
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Mobile phones are extremely popular devices these days. There are over 7 billion mobile phones in the world today. Mobile application usage was up 58 percent in 2015. Eighty percent of smartphone owners use their phones to access the internet. In developing markets, mobiles are often the only way to access the internet. It seems
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In 1995, software engineer Craig Newmark created a private email distribution list to keep his friends informed on local events in the San Francisco Bay Area. A year later he migrated the list onto the web and it began to grow as a place where one could buy and sell pretty much anything (including sex
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