Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it came to advising clients on their investment portfolios, there was a saying: investment advisors take the credit for things they didn’t do and the blame for things they couldn’t influence Much the same
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One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the title “marketing manager”, followed by the abandonment and isolation of that person by the rest of the team when it comes to spotting and collecting marketing collateral. “Now that “Mary” has the
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Certainly a great looking show, even if we have been relegated to Hall 3 as the members of The Motorhome and Caravan Show gather for the weekend. I suspect a higher level of attendance from the glampers than I do from the dental community. By the end of a relatively quiet day, some of the
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our new practice logo me in the pub with my mates me on a dental course my patient’s new lips my patient’s before and after full face my house at sunset me on a dental course a statue a quote a before and after extra-oral shot (anon) jewellery the front cover of an old magazine
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At the beginning of 2017, pundits estimated that 31 million people in the UK had Facebook profiles, of which around 75% visit them every day. The demographics indicate that the majority of Facebook users are in the 20-29 age bracket, but with a significant spread from teenagers through to the over 60’s. Linkedin boasts a
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The main purpose of a daily huddle is to identify those patients coming to the end of a course of (probably cosmetic) treatment (EOT) and who are emotionally primed to become advocates for your practice. This morning I’m offering a free download called “The End of Treatment Protocol” – a simple reminder and checklist of
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“CB is my coach because his experience and advice combined with him holding you accountable drives you to be the best you can be in the business of dentistry.” Aaron Yusuf Ridgeway Dental – Wimbledon, London That’s the power of the testimonial – when a person that you trust,
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Once upon a time, I was visiting a dental practice whilst one of their patients left the building at the conclusion of his Invisalign treatment. It just so happened that the patient had almost a million followers on Facebook but, sadly, the team in the practice were too busy doing other (important) things to capture
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We are about to become involuntary participants in a technological revolution that will influence not only our economics but also our lifestyle. Apple are finalising the implementation of ARKit and Google are racing alongside with ARCore. Both of these developments will allow the existing users of iPhones, iPads and Android devices to begin downloading applications
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One of the benefits of spending 4 days a week on the road is the opportunity to spot trends very early. Here’s a trend that has exploded in the last 3 months. The use of Instagram by dental practices to post photographs and short videos that include: patient testimonials and team news Most of the
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