First morning back in the 05:00 am Club after an astonishing Sunday watching simultaneous tennis and cricket. Back to my early-morning weekday ritual. Complete my hand-written diary of yesterday’s events; Fire up the Macbook Pro; Check overnight social media activity; Quick glance at overnight email traffic; Open Full Focus Planner and complete calendar activity for
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There’s a lot of talk nowadays about “social media influencers”; those people who have so many followers on Instagram and other channels that their opinion gets noticed and their endorsement drives sales. Just in case you were wondering – here are the top 10 in the UK: 1. David Beckham 2. Emma Watson 3. Cara
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Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can access The Complete Marketing Course FREE OF CHARGE as a bonus offer with membership of The Extreme Business Club. That’s my sales pitch today – £260. Now let’s talk about
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I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google. To satisfy the technological requirement, a minimum of 100 reviews across all platforms is now your target, so that Google’s algorithms can recognise and boost your organic search position. To satisfy the human interest requirement – simply as
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You should be grateful for the selfie. The fact that we are now uploading over 3 billion photos PER DAY to the cloud has changed dentistry forever because, as well as taking pictures of our babies, pets and dinner; we are taking pictures of ourselves (and those we are with). So when my second son
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Last week I wrote about the growing importance of reviews in the new patient research process – in summary, more patients are now reading your reviews before they contact you. Getting patients to write reviews remains a challenge and I remind you of Dr. Robert Richter, who spoke at last year’s “Stars of Dentistry” conference
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Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who actually taught us all to read and write reviews but I have a sneaking suspicion that the source is Jeff Bezos at Amazon. We have fundamentally changed our buying habits as
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A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump on the bandwagon. Advantages: market already clearly defined; popularity guaranteed; average skill required from support team; easy to get started. Disadvantages: what’s so special about you? popular markets can quickly
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Here’s a list of reasons why you could give up, throw the towel in, sell up and go: The threat of litigation; The burden of compliance; The meddling of Government; The squeeze by insurance companies: The scarcity of good clinicians and team members; The irritation and dilution of competition; The behaviours of your most troublesome
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Reading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether they are looking for a dependable quality or an affordable price. One hopes the patients looking for quality and experience have already been referred by another dentist or a family member, friend or colleague. They
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