The monthly email patient newsletter isn’t an optional marketing activity that you might get around to if anybody can find the time. The newsletter is an essential way of nurturing both existing patients and potential new patients over (occasionally) long time periods, whilst they get themselves ready to ask you about treatment. The 80/15/5 rule
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Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the bottom rung of a company selling garage doors. After years of graft she became employee #1 in a three-person agency that was subsequently acquired by a global company – moving overnight from a
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So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as seen by dentists your potential blog, vlog, podcast and newsletter Finally, I want to offer some thoughts on the subject of Peer Groups, Study Clubs and Academies. I’ll start
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Unless you have been living in a cave, you’ll know about Colin Campbell’s BLOG – you may also be aware of his podcast Incisive:Decisive. In fact, I could make today’s post quite simple by saying that if you want to build GDP referrals into your practice – do what Colin and his team have done
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In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the patient needs. There are two challenges in this conversation process that arise every day (and which lead to poor conversion rates and low productivity): Telling the patient what they need before you establish
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New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will read your Facebook Reviews. We’re not entirely sure about strangers – they can often be looking for a bargain. We like friends of friends though because they arrive in our lives pre-qualified by
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There are some questions asked so frequently that this blog becomes a way of creating a permanent record so that I can direct folks to the answer by sharing a link. “What questions should I ask a patient who agrees to a video testimonial?” There is rarely a week that goes by now without this
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A simple enough question this morning: “Have you added a Facebook Messenger facility to the home page of your web site?” The technology has been around for about a year, with stalwarts providing Facebook with the beta testing experience that software developers require. There is enough evidence out there in the market to suggest that
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Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do some marketing and also to hire me for a year. In our first meeting last July, I delivered my standard “Marketing Day” (the same day that my Extreme Workshop clients saw last
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What’s actually going on in your practice when it comes to internal marketing and new patient conversion? Here’s what your internal marketing team should be targeting and counting at the end of every week, month, quarter, year: Social media engagement Web site unique visits, bounce rate and most popular pages Followers and friends (notably Facebook,
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