Yesterday I talked about The Message and The Method. Today let’s talk about The Money – how you spend your marketing budget (you do have one – don’t you?). Creating a financial marketing plan for 2017 is essential and yet so many practices I meet have nothing much pre-planned. Very often investment in marketing is
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Chatting to a Principal last night about her 3-year business strategy (a former client), she asked me “Chris are you just dealing with micro-corporates now then?” Note to self : get your marketing message clear. I’m still dealing with practices of all shapes and sizes, from single-handed to multi-location, NHS, mixed and private. It got
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If you are not in ethical sales. make yourself an indispensable member of the team; go the extra mile; start early; stay late; show initiative; don’t be FOMM (frightened of making a mistake); be an ambassador for the business; don’t take part in the well-poisoner’s gossip – walk away; be friendly but don’t need friends;
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A big day for me today (and for those who have been working their way through our Get Your Year in Gear (GYYIG) programme for the last 7 weeks). This morning I’ll be creating my personal cash flow forecast for 2016 – estimating my personal expenses on necessities and luxuries next year and creating a
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One of the challenges we face whilst running our own business is to stay focused. We are distracted by too many “BSO’s” – bright shiny objects. BSO’s can include: Equipment and Technology Software and Applications Philosophies and Methodologies Blogs, posts, publications and broadcasts Courses and Conferences Many of us just love the feeling around innovation
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Yesterday we looked at how easy it is to erode your profit margin by careless pricing, discounting, finance and special offers. So how do you “protect your profit”? Frequently the answer I hear is “pay my associate less”. It is for that reason that associate remuneration in NHS dentistry has been heading downhill for 10
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Why am I getting calls from dentists (and their spouses) who are panicking after taking two weeks annual vacation and then discovering that cash flow is tight? The smaller the practice, the more dependent it becomes on the production of the owner. The owner takes a break – and so does the cash flow. Duh.
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