Distractions and BSO’s

One of the challenges we face whilst running our own business is to stay focused.

We are distracted by too many “BSO’s” – bright shiny objects.

BSO’s can include:

  • Equipment and Technology
  • Software and Applications
  • Philosophies and Methodologies
  • Blogs, posts, publications and broadcasts
  • Courses and Conferences

Many of us just love the feeling around innovation – being there at the start – building the bandwagon and not chasing it.

According to research, 2.5% of us innovate, whilst a further 13.5% are early adopters.

That is 16% (or 1600) of the independent dental practice owners in the UK.

We are prepared to experiment, to take risks, without which there is no evolution.

But we pay a price for our fascination.

We get distracted and lose our focus.

Suddenly, we start to fall short of our sales targets, our teams become confused and our balance becomes, well, unbalanced!

God bless us innovators – but please protect us from ourselves – and make sure we have some people around us who can remind us of our focus.

Hit your financial targets first – then you can oooh! and aaah! at this week’s BSO.

(written on my way to be distracted by Seth Godin in London)


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.