The Money

Yesterday I talked about The Message and The Method.

Today let’s talk about The Money – how you spend your marketing budget (you do have one – don’t you?).

Creating a financial marketing plan for 2017 is essential and yet so many practices I meet have nothing much pre-planned.

Very often investment in marketing is reactive to patient numbers and how busy or gappy the book has become.

A sage once said “you don’t dig a well in a drought, you dig a well when it’s raining.”

In your case, when it’s raining patients, it’s time to do marketing.

No matter how busy you are (in fact especially if you ARE busy), now is the time to allocate resources and decide exactly what, where, when and how you are going to communicate your audiences (existing patients/referrals/strangers) next year.

Just in case you are having trouble getting started, here is a simple Excel template that hopefully can kick-start your thinking, conversation and allocation of finances to various marketing activities.

Simple Marketing Budget 2017

It is an unlocked file, so feel free to adapt to your own circumstances.

The difference between having a financial marketing plan and not having a financial marketing plan is……

……having one.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.