The Australia Diary was fun to write and I’m very grateful for the numerous emails and messages I’ve had from those who enjoyed following my adventures – thank you. Back to normal life now – I took a day off blogging yesterday as my Bunker Day was all about getting my head back in the
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Category: Marketing
Friday morning and it’s a Bunker Day for me – working ON the business during my last UK working day before I leave for Australia on Sunday evening. Here are a few things that excite and fascinate me this morning: A Ticket To Win – an amazing opportunity FiveGoForth begins on 8th September (yikes –
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Over the last 48 hours I’ve been asked to comment on two new dental practice blog posts, both written by team members. My feedback was that they were wonderful because: they weren’t directly about BDS – boring dental stuff; they were authentic and full of human interest; they were well written. Here they are: https://www.christchurchdental.co.uk/too-busy-being-busy/
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This morning I bring you a brand new download – The MRCREST Scorecard. The idea is simple enough (if you have the systems and the people in place). First item on the agenda at The Daily Huddle is “how did we do yesterday on MRCREST? Add a tick for each event; a tick for a
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Today I’m just alongside Dublin Airport, working with 8 ortho practices on their 2019 marketing plans. I’ll be focusing on internal marketing via word of mouth and digital recommendation. I’ll be showcasing real-life examples from my client base and sharing success stories. One case study is worth a thousand words of theory. Just like one
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Little did I know when I went on to Facebook Live last Sunday evening, that the resulting 1:51 post would go viral. The subject matter was the chaotic launch of the new drop off and pick up zones at Manchester Airport’s Terminal 3 and the subsequent pandemonium in the multi-story car park adjacent to
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Today I’ll be in splendid isolation in The Barrow Bunker. No client calls, no meetings, no interruptions. My mission by the end of the day is to have completed the allocation of time for my 2019 calendar. In order of importance they are: 172 Free Days – 12 weeks of vacation, plus weekends and Bank
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At this week’s Extreme Business workshops we have been showing and telling on how treatment plans are presented to patients. Three P’s have emerged: People – who actually prepares and presents the treatment plan? Presentation – in what format is the plan presented? Packaging – what does the treatment plan look like? People The growing
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. In this case, FTA Media have made a generous offer to donate part
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