Over the last 48 hours I’ve been asked to comment on two new dental practice blog posts, both written by team members.
My feedback was that they were wonderful because:
- they weren’t directly about BDS – boring dental stuff;
- they were authentic and full of human interest;
- they were well written.
Here they are:
https://www.christchurchdental.co.uk/too-busy-being-busy/
https://www.briarsdentalcentre.com/raise-a-glass-to-the-arts/
I have already personally congratulated Cara from Christchurch Dental and Amy from The Briars for jobs well done – and continue to encourage them to do more.
Why blog?
Because patients have different preferences when it comes to reading online – some on social media channels, some via a blog and others via newsletters. The audience numbers may be different but part of marketing is a numbers game.
We all have to get noticed in as many places as possible.
Nobody said that blogging was easy and, yet again, I found myself sharing the bloggers mantra with Keith and Gillian Preston who hosted me at Coatbridge Family Dental on the outskirts of Glasgow yesterday:
In the last 24 hours, what has happened to me, personally or professionally, good or bad, that is of any use to pass on to others as a metaphor for my message?
