Going forward I’m afraid the obvious just isn’t going to be good enough. Given an average bounce rate for dental web sites of 66% (to be clear, two-thirds of visitors leave with 4 seconds), if your web site looks like all of those other web sites, you may as well not bother. Given an average
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When I get up in the morning I have a bathroom ritual, simply summarised as clean teeth, shave, shower, dress. If you were to ask me to change the order of these actions I would find it very unsettling – shower, shave, clean teeth? Not possible. Equally, there’s a ritual when I arrive at my
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I was delighted to receive this unsolicited email on my return to work this week, from Amy Piper at The Briars Dental Centre in Newbury (they have been attending the Extreme Business Workshop Programme in 2018). Hi Chris, I know you must still be in catch up mode following your big adventure – but I
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Writing under the pen name of Fougasse, Cyril Kenneth Bird was one of the most popular cartoonists and illustrators of the first half of the twentieth century. The images and captions to Fougasse’s eight World War II propaganda posters ‘Careless Talk Costs Lives’ were part of the anti-rumour/gossip campaign orchestrated by the Ministry of Information.
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Here’s what you can train people to do: Technique So if you want me to train your people – that’s fine – just tell me what technique you want them to master and I’ll show up – or I’ll refer you to a master-trainer in any areas I don’t cover. (I train people to become
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I want to ask you a question this morning. If I could GUARANTEE that I would have 50 people every month ring your front desk and ask for information on Invisalign, how much would you pay me for that? p.s. I need you to know that the majority of those people would be complete strangers
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For once, that was a Bank Holiday weekend mostly devoted to rest and play. That’s unusual for any freelancer; my normal default is to spend at least half of the Monday in catch up mode. Admittedly I did spend my usual Sunday morning working on personal finances and just had to scratch an itch and
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Well I haven’t won the lottery (which may have something to do with not having bought a ticket, rather than my iPhone not listening to me) but I have switched off Siri on said iPhone and on my Macbook. We don’t have any smart speakers at home (Alexa et al) but I would have been
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The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my conversations and using that “data” to prompt advertisers. Notably Amazon – I’m a Prime member and use that membership a lot. There seems to have been a growing correlation between
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There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH? does it have SHELF-LIFE? REACH – how many people can potentially see this? Although it’s a good idea, a business card passed to a patient is likely to have very limited reach – from
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