I have to admit to being astonished.
Here’s the time-line.
18:00 casually click on Facebook advert from Optical Express, offering free laser-eye correction for those age 55 and over (yes – that’s me – sigh).
18:02 – finish completing basic details – name, post-code, email, phone and…..CLICK
18:03
I kid you not – 60-seconds later…
My mobile rings and a young lady in a call-centre (Scottish) thanks me for my enquiry and suggests that I attend the nearest store (in Torquay) for a free assessment.
After picking myself off the floor, I explain that Torquay is too far away, that I’m about to take a vacation, that I travel on business.
She agrees to call me on 27th August to book a free consult in any nationwide store to suit my travel.
And wishes me a good holiday.
18:04
Email arrives to confirm my entry into the free-prize draw and also introduces me to their dental and facial aesthetics clinics.
Plus a link to download their information pack.
In less than 4 minutes I have travelled two-thirds of the way down their prospect pipeline – and had a good experience (not a bit pushy).
Do I think she will call me on 27th?
Damn right I do.
Do I think she will ask if my holiday was a success?
No doubt.
Will I book a free consult.
I’m bloody sure of it.
Was I interested in laser-eye surgery at 17:59?
No.
Is that the single most breath-taking customer service experience I have had this year.
Yup.
Am I a little paranoid?
Just a bit – I feel as if she may be watching me right now……