Marketing workshop


to see an interesting set of photographs taken by Les Jones at the Practice Plan marketing workshop in Edinburgh last Wednesday.

Les has certainly captured the atmosphere of the event and I appreciate his efforts.

I look knackered – hardly surprising as I had been awake since 04:00 that morning dealing with a sudden onset of food poisoning – and truly felt “rough as rats” all day.

But the show had to go on – and so with the help of the Practice Plan team and Xandra Maceachan (administering lotions and potions) we presented what I hope was a memorable event.

The next time a client tells me that a nurse, receptionist or any other team member has been unable to attend a day because they have “thrown a sickie” I’l remember what I felt like this day.

Why do team members “throw sickies” in dentistry and hairdressing – but apparently nowhere else?

What these pictures also remind me of is the benefit of getting a professional in to take shots of you in action – coach or dentist – to add to your marketing material on line and in print.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.