You simply MUST read this brilliant short article. CLICK HERE

In the world of brilliant, instant, up to the minute, relevant marketing. This email, received at 15:30 – should win a prize at the marketing Oscars. Sheer genius.

I remember Andrea Lee teaching me many years ago that if I wasn’t “bold, outrageous and provocative” then the alternative was to be invisible in the noise. Same for you. There just HAS TO BE something different about: your brand your message your environment your people your language your brand standards your marketing something that
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Last week I fulfilled a minor ambition and purchased a set of Bose “acoustic noise-cancelling headphones”. Taking advantage of currency differentials, they were purchased at Best Buy in NYC and I’m very happy with the result and the price paid. My lovely new headphones come with a smart carry case – and inside the case
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There were three places in New York City where I saw a queue of people waiting. To rise to the top of the Empire State Building To descend into the Apple Store on 5th Avenue and see an iPad To get into Abercrombie & Fitch on 5th and buy clothes. The first is about the
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A grumpy client emails me this morning as follows: OK. So the ad “Attention Denture Wearers” went in for 2 consecutive weeks in the local paper and the local freebie. 3 replies in total so 3 reports sent out. Nobody has taken up the free consultation offer. So what do I do? Run it again
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and its only a matter of time. “Would you like Flying Club points with your tooth whitening Mr Barrow?”

I remember one of the first dentists I worked with (back in the mid 90’s) always introduced himself as follows (name changed): “Good morning, my name is John Smith and I’m the slowest, most expensive dentist in Birmingham. Would you like to come and see me?” And way back then he was grossing £25,000 per
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Working with James Goolnik this morning over breakfast – subject was a storyboard and mind-map for our “Branded Experience” BACD day in Birmingham on 23rd April 2010. I’m very excited about the day as we have some innovative new ideas to share with you. James has made me promise not to use ANY of my
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