Slow and expensive

I remember one of the first dentists I worked with (back in the mid 90’s) always introduced himself as follows (name changed):

“Good morning, my name is John Smith and I’m the slowest, most expensive dentist in Birmingham. Would you like to come and see me?”

And way back then he was grossing £25,000 per month as a single handed generalist – figures that would be good even now – and were spectacular then.

He understood that there is always a market for “slow and expensive” – and people prepared to pay.

Of course, your customer service and physical facilities have to match – sumptuous will suffice.

Expensive is an option – and the people who want it are usually recession proof.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.