I remember Andrea Lee teaching me many years ago that if I wasn’t “bold, outrageous and provocative” then the alternative was to be invisible in the noise.
Same for you.
There just HAS TO BE something different about:
- your brand
- your message
- your environment
- your people
- your language
- your brand standards
- your marketing
something that people can tell their friends about.
Give your clients a story to tell – make it BOP.