Referral technique

Last week I fulfilled a minor ambition and purchased a set of Bose “acoustic noise-cancelling headphones”.

Taking advantage of currency differentials, they were purchased at Best Buy in NYC and I’m very happy with the result and the price paid.

My lovely new headphones come with a smart carry case – and inside the case cover is a pouch.

In the pouch are three “courtesy cards” which read as follows:

“Customers tells us they’re often asked about their Bose Quiet Comfort 15 headphones.

For your convenience, this courtesy card is yours to pass along.


Learn more at

Imagine a pouch inside your Patient Welcome Pack – or a treatment plan – that carried three courtesy cards for your practice and a similar wording.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.