I’m going to spend the new few days creating a mini-series on the subject of Human Interest Marketing (HIM) – a philosophy that begins with the following mantra your most powerful marketing collateral will be the stories you can tell about the people whose lives you have changed for the better We live in
Read More
Based on the last 6 months of listening to my clients…… Things about dental practice marketing that I believe in A well constructed web site with video showreel introduction to the premises and team no stock photos anywhere free guides that can be downloaded in return for email addresses and permission to add the
Read More
The word “business manager” is important here. I don’t consider it part of my scope of practice to comment on the performance of a clinic manager – that would be the person responsible for issues like compliance, governance, supplies, rota and team well-being. To a large extent the role of clinic manager is an echo
Read More
I’m especially grateful to Hannah Rhodes and the team at Genesis Dental Care for creating the document that I’m sharing with you here. We are building internal marketing systems at 3 of their 11 locations and have appointed an existing team member in each location to be The Marketing Champion. The pre-requisite is based on
Read More
Chatting to a Principal last night about her 3-year business strategy (a former client), she asked me “Chris are you just dealing with micro-corporates now then?” Note to self : get your marketing message clear. I’m still dealing with practices of all shapes and sizes, from single-handed to multi-location, NHS, mixed and private. It got
Read More
It is always worth a monthly check on Google Analytics to discover what the visitors to your web site were searching for when they began their research. When I interrogate the data for my clients, I discover that most of the search terms were for the name of the clinician or the practice. What conclusion
Read More
Friday morning, Marylebone, London and off for a Groundhog Day with the BDA at Wimpole Street, there to repeat last week’s marketing presentation at the BDA Whitening Day. It will be interesting to see how many attend and also the mix in the audience. Last week most of the delegates were from Yorkshire area (I
Read More
Old school question: Q – “So how did you find us?” A – “I had a look at your web site.” So the marketing team record this as an internet lead and it looks from your marketing spreadsheet as if 1/3rd of your patients are word of mouth and 2/3rds are internet leads. The story,
Read More
The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest iteration of my brand and identity. My very public thanks go out to the team at Dental Focus and my IT guru Kimberley Black who have worked hard
Read More
Here’s a quick test to see how effective your digital marketing really is (and whether or not you are likely to be getting a good ROI). Answer “yes” or “no”: Is your web site OPTIMISED for the correct search terms, namely specific treatment modalities/products and specific geographical locations? One of my clients has recently improved
Read More