I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. You put a lot of effort into your marketing to get new patients
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Category: Marketing
Certainly a great looking show, even if we have been relegated to Hall 3 as the members of The Motorhome and Caravan Show gather for the weekend. I suspect a higher level of attendance from the glampers than I do from the dental community. By the end of a relatively quiet day, some of the
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our new practice logo me in the pub with my mates me on a dental course my patient’s new lips my patient’s before and after full face my house at sunset me on a dental course a statue a quote a before and after extra-oral shot (anon) jewellery the front cover of an old magazine
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At the beginning of 2017, pundits estimated that 31 million people in the UK had Facebook profiles, of which around 75% visit them every day. The demographics indicate that the majority of Facebook users are in the 20-29 age bracket, but with a significant spread from teenagers through to the over 60’s. Linkedin boasts a
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The main purpose of a daily huddle is to identify those patients coming to the end of a course of (probably cosmetic) treatment (EOT) and who are emotionally primed to become advocates for your practice. This morning I’m offering a free download called “The End of Treatment Protocol” – a simple reminder and checklist of
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“CB is my coach because his experience and advice combined with him holding you accountable drives you to be the best you can be in the business of dentistry.” Aaron Yusuf Ridgeway Dental – Wimbledon, London That’s the power of the testimonial – when a person that you trust,
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Calling all orthodontists! De Vere Hotel – The Cotswolds Wednesday 25th & Thursday 26th April 2018 9.00a.m. to 6.00p.m. both days Take a look at the brochure for this 2-day Cotswold retreat during which myself, Ashley and Richard are going to share with you: 1. The Truth about Dental Marketing 2. The Eight Steps to
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I’m delighted that this event is going ahead from Friday 29th September to Sunday 1st October 2017. Those attending are going to benefit from total immersion in their 2018 personal and business plan – personally coached by me and sharing the experience with similar couples, all of whom share the ownership and work inside independent
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There’s a great comedy moment in the new Justice League movie where Bruce Wayne (Batman) is asked “so what’s your super power?” He answers, “I’m rich.” When a similar attitude is expressed by the elected leader of a super-power, the effect is astonishment and horror. The decision by members of The White House to release transcripts
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My recent wet weekend at Kendal Calling (music, beer, mud) may have been washed out (along with a number of other British music festivals) but it was a timely reminder of just how tribal we still are – and how that impacts the way we promote our businesses. On Saturday evening I watched and listened
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