1. The Dance Over the years I have often been asked “can you fix my team?” and constantly reply with a Steve Covey quote – “if there is a problem with your team, the problem is you.” That sounds a bit “blame ridden” and also seems to offer a full dispensation to team members who
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What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually internet, smartphone and social media savvy, has an open mind and is willing (cheeky) enough to engage patients and ask them for selfies, check-ins, reviews and video testimonials and articles for the
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. I’m one of those people who has been around long enough to remember
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You don’t dig a well in a drought because there’s a good chance that you will too late. You dig a well when it’s raining. You don’t slow down or stop your marketing when there are new patients queuing up for consultations and the waiting list for treatment is getting longer. You don’t slow down
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It’s important to understand the difference between achievements and habits when you are goal-setting. An achievement is a specific target, usually involving numbers and deadlines: I will hit a sales target of X by Y date; I will launch product/service X by Y date; I will create X video testimonials by Y date. A habit
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I’ve recently started working with a 30-year old, 13-chair practice in central Milan, Italy, confusingly (for some readers) named Adec (no connection with the supply company). It has been a pleasure to meet founder Dr. Luciano Passaler and his daughter Dr. Linnea Passaler and to begin working with them and their management team on evolving
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Extreme Business 2018 London workshop done and my 47 delegates are sent home with spreadsheets, handouts and their heads buzzing with numbers. I invested quite some time at the start of the day in asking for feedback on Q1 of 2018 – always a chance to feel the pulse of the client base and get
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Please don’t contact me if you want to grow a patient base quickly. I know how some people do that. They throw money at the problem. What you get for money is quantity. You get patients who: buy from you (if you are lucky/cheap); and then leave (unless you are VERY good at keeping them).
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I’ve recently been reviewing some client data that proves you can double the average daily production of a Principal over a 36-month period. To be specific, from £1,500 per day to £3,000 per day in a general dental practice that markets direct to the public. I said Principal, not dentist – because it’s the Principals
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Wonderful because those who take this “tide in the affairs of men” will have to reinvent themselves as private practitioners. Whatever your views on the history of NHS ortho – the gravy train is coming to an abrupt end. The laggards will complain from a place of denial. The late adopters will wait and see.
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