What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually internet, smartphone and social media savvy, has an open mind and is willing (cheeky) enough to engage patients and ask them for selfies, check-ins, reviews and video testimonials and articles for the
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. I’m one of those people who has been around long enough to remember
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You don’t dig a well in a drought because there’s a good chance that you will too late. You dig a well when it’s raining. You don’t slow down or stop your marketing when there are new patients queuing up for consultations and the waiting list for treatment is getting longer. You don’t slow down
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It’s important to understand the difference between achievements and habits when you are goal-setting. An achievement is a specific target, usually involving numbers and deadlines: I will hit a sales target of X by Y date; I will launch product/service X by Y date; I will create X video testimonials by Y date. A habit
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I’ve recently started working with a 30-year old, 13-chair practice in central Milan, Italy, confusingly (for some readers) named Adec (no connection with the supply company). It has been a pleasure to meet founder Dr. Luciano Passaler and his daughter Dr. Linnea Passaler and to begin working with them and their management team on evolving
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Extreme Business 2018 London workshop done and my 47 delegates are sent home with spreadsheets, handouts and their heads buzzing with numbers. I invested quite some time at the start of the day in asking for feedback on Q1 of 2018 – always a chance to feel the pulse of the client base and get
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Please don’t contact me if you want to grow a patient base quickly. I know how some people do that. They throw money at the problem. What you get for money is quantity. You get patients who: buy from you (if you are lucky/cheap); and then leave (unless you are VERY good at keeping them).
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I’ve recently been reviewing some client data that proves you can double the average daily production of a Principal over a 36-month period. To be specific, from £1,500 per day to £3,000 per day in a general dental practice that markets direct to the public. I said Principal, not dentist – because it’s the Principals
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Technically, the term “baby boomers” is used to describe those of us born between 1947 and 1957 (there’s me – right in the middle at 1953). As has often been said, we are the most affluent members of western society and some pundits have speculated that we have around 45% of all the net disposable
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My biggest take-away from this week’s podcast with Dr. Chris Bowman was his simple answer to the question “how do you get testimonials?” Chris responded that his whole team are trained to listen out for any positive comments made by patients, from as simple as “that injection didn’t hurt a bit” to “I’d recommend you
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