Here’s what you can train people to do: Technique So if you want me to train your people – that’s fine – just tell me what technique you want them to master and I’ll show up – or I’ll refer you to a master-trainer in any areas I don’t cover. (I train people to become
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I want to ask you a question this morning. If I could GUARANTEE that I would have 50 people every month ring your front desk and ask for information on Invisalign, how much would you pay me for that? p.s. I need you to know that the majority of those people would be complete strangers
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The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my conversations and using that “data” to prompt advertisers. Notably Amazon – I’m a Prime member and use that membership a lot. There seems to have been a growing correlation between
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There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH? does it have SHELF-LIFE? REACH – how many people can potentially see this? Although it’s a good idea, a business card passed to a patient is likely to have very limited reach – from
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The Australia Diary was fun to write and I’m very grateful for the numerous emails and messages I’ve had from those who enjoyed following my adventures – thank you. Back to normal life now – I took a day off blogging yesterday as my Bunker Day was all about getting my head back in the
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Time to pack on Monday morning as I’ll be leaving Sydney later in the day. My final day is spent with Lawrence Neville and the team at Spa Dental in the city’s Central Business District (CBD). I’ll not go into the detail here as that’s confidential but suffice to say that I sat down with
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There’s something very humbling about feeling nervous before a new workshop begins. I know the material inside out but, no matter how many times you deliver a presentation and in how many places, there’s a slight attack of imposter syndrome before you go on stage. “What will I do if they don’t like me, if
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Friday morning and it’s a Bunker Day for me – working ON the business during my last UK working day before I leave for Australia on Sunday evening. Here are a few things that excite and fascinate me this morning: A Ticket To Win – an amazing opportunity FiveGoForth begins on 8th September (yikes –
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Over the last 48 hours I’ve been asked to comment on two new dental practice blog posts, both written by team members. My feedback was that they were wonderful because: they weren’t directly about BDS – boring dental stuff; they were authentic and full of human interest; they were well written. Here they are: https://www.christchurchdental.co.uk/too-busy-being-busy/
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This morning I bring you a brand new download – The MRCREST Scorecard. The idea is simple enough (if you have the systems and the people in place). First item on the agenda at The Daily Huddle is “how did we do yesterday on MRCREST? Add a tick for each event; a tick for a
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