Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do some marketing and also to hire me for a year. In our first meeting last July, I delivered my standard “Marketing Day” (the same day that my Extreme Workshop clients saw last
Read More
My lunchtime bike ride yesterday had taken me no further than 3 miles from home when I suffered my first puncture of the year outside Barnshaw Smithy, a local farmhouse converted into a cafe. Setting to, I delighted myself by changing the inner tube in less than 10 minutes on a sunny Cheshire afternoon. I
Read More
What’s actually going on in your practice when it comes to internal marketing and new patient conversion? Here’s what your internal marketing team should be targeting and counting at the end of every week, month, quarter, year: Social media engagement Web site unique visits, bounce rate and most popular pages Followers and friends (notably Facebook,
Read More
An interesting conversation this week with a 57-year old dentist who is opening a new private squat in his post code, having sold an existing business on the termination of a previous business partnership. My first question was “why?” and he quickly responded that dentistry was his vocation, not his job, and that given he
Read More
Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day to day communication with each other and engagement with the world around us. Facebook, Instagram and WhatsApp dominate social engagement, appealing to different demographics – many is the dental practice I’ve met whose
Read More
Last July I attended the Stars of Dentistry conference and listened to an American dentist reveal to the London audience that 100 patients a day visited his clinic and that his team averaged 1 Google or Facebook review per day. His point – that a 99% “failure rate” was actually a success strategy because this
Read More
When you are marketing, it’s important to understand exactly what type of marketing you are doing: Direct marketing – talking to strangers about your products and services – through print, audio or digital media. High cost for high volume traffic with a large attrition rate and low returns; Brand marketing – talking to strangers and
Read More
This is not me being a Grinch. This is me being a marketer. In life, the objective of posting on to social media is to share with your tribe the mountains, valleys and missiles of your life (blimey – do you remember that expression?). In business, the objective of posting on to social media is
Read More
“It’s rude to stare” A lesson we were all taught as children. One I frequently found myself ignoring as I seem to have been born with an insatiable curiosity around who people are and what makes them tick. Goodness knows why – only child syndrome or something. Last night, after Sheila and I had been
Read More
I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this excellent publication. “This is Marketing” is a compilation of many of things we have read in his blog and heard in the “Akimbo” podcast but serves as a timely reminder of his
Read More