The 17 essential numbers that you need to stay on course with your internal marketing and new patient experience

What’s actually going on in your practice when it comes to internal marketing and new patient conversion?

Here’s what your internal marketing team should be targeting and counting at the end of every week, month, quarter, year:

Social media engagement

  1. Web site unique visits, bounce rate and most popular pages
  2. Followers and friends (notably Facebook, Instagram and Linkedin)
  3. Facebook Check-ins
  4. Google and Facebook Reviews
  5. Instagram and Facebook Posts (reach, shares and comments)
  6. Blog articles written and number of readers
  7. Email newsletters open rate

New patient conversion and engagement

  1. New patient enquiries
  2. Conversion to free assessment and/or paid consult
  3. Treatment plans delivered
  4. Treatment plans taken up
  5. Average spend of new patient
  6. End of treatment reviews
  7. Membership Plan sales
  8. Business cards handed out
  9. Email consents to newsletter
  10. Video testimonials

You should expect to see those numbers every week without fail so that you can discuss course corrections.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.