Category: Advertising

This is Marketing

I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this excellent publication. “This is Marketing” is a compilation of many of things we have read in his blog and heard in the “Akimbo” podcast but serves as a timely reminder of his
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Obsolescence – are we all being played?

I’m sorry if you’re not an Apple user but stick with me because what I have to say is relevant even if you use those less fashionable devices (and if you are in business). I’m noticing that Apple’s latest operating system, Mojave, is eating up my RAM. I’m seeing more beachballs than previously as well
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You need a scratched record to make your marketing effective

There’s a risk in confessing to an audience “I worry sometimes that, when I talk about marketing, I sound like a scratched record”. The risk, of course, being that a certain demographic of listeners won’t understand what I’m on about. For those of us old enough, the idiom relates to what happens when the stylus
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Going beyond the obvious

Going forward I’m afraid the obvious just isn’t going to be good enough. Given an average bounce rate for dental web sites of 66% (to be clear, two-thirds of visitors leave with 4 seconds), if your web site looks like all of those other web sites, you may as well not bother. Given an average
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Making a success of your practice blog

I was delighted to receive this unsolicited email on my return to work this week, from Amy Piper at The Briars Dental Centre in Newbury (they have been attending the Extreme Business Workshop Programme in 2018). Hi Chris, I know you must still be in catch up mode following your big adventure – but I
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I think my iPhone is listening to me?

The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my conversations and using that “data” to prompt advertisers. Notably Amazon – I’m a Prime member and use that membership a lot. There seems to have been a growing correlation between
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10 Top Tips for writing your web site – a guest post

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Many dental websites have a certain ‘sameness’ about them, with generic ‘off the
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