Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who actually taught us all to read and write reviews but I have a sneaking suspicion that the source is Jeff Bezos at Amazon. We have fundamentally changed our buying habits as
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There has been much controversy over the last 24 hours after a Sydney, Australia estate agent broadcast a video on Twitter to sell a property in the affluent Padstow area. This, to me, represents an intelligent use of social media to identify a demographic and communicate in an effective way – an innovative estate agent
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There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly visit the practice but on the basis that “all the money you need for the rest of your career is in the pockets of the patients that you know and the people they can introduce
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Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the bottom rung of a company selling garage doors. After years of graft she became employee #1 in a three-person agency that was subsequently acquired by a global company – moving overnight from a
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New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will read your Facebook Reviews. We’re not entirely sure about strangers – they can often be looking for a bargain. We like friends of friends though because they arrive in our lives pre-qualified by
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Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do some marketing and also to hire me for a year. In our first meeting last July, I delivered my standard “Marketing Day” (the same day that my Extreme Workshop clients saw last
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What’s actually going on in your practice when it comes to internal marketing and new patient conversion? Here’s what your internal marketing team should be targeting and counting at the end of every week, month, quarter, year: Social media engagement Web site unique visits, bounce rate and most popular pages Followers and friends (notably Facebook,
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An interesting conversation this week with a 57-year old dentist who is opening a new private squat in his post code, having sold an existing business on the termination of a previous business partnership. My first question was “why?” and he quickly responded that dentistry was his vocation, not his job, and that given he
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Last July I attended the Stars of Dentistry conference and listened to an American dentist reveal to the London audience that 100 patients a day visited his clinic and that his team averaged 1 Google or Facebook review per day. His point – that a 99% “failure rate” was actually a success strategy because this
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When you are marketing, it’s important to understand exactly what type of marketing you are doing: Direct marketing – talking to strangers about your products and services – through print, audio or digital media. High cost for high volume traffic with a large attrition rate and low returns; Brand marketing – talking to strangers and
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