Today I’ll be facilitating the second Extreme Business 2018 workshop at the Radisson Blu, Manchester Airport and the 10 practices in attendance will be taking the journey to gain a better understanding of their finances. Following that (and a couple of Zoom calls from the airport) it’s north to Edinburgh and the start of 4
Read More
Author: Chris Barrow
What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually internet, smartphone and social media savvy, has an open mind and is willing (cheeky) enough to engage patients and ask them for selfies, check-ins, reviews and video testimonials and articles for the
Read More
Here’s an interesting extract from a client email received yesterday: Chris you should create an Academy and train managers to become SH1T hot managers for dentists like myself to recruit That, given my schedule and commitments, is unlikely to happen any time soon but it does highlight a problem that needs a solution and, hence,
Read More
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. I’m one of those people who has been around long enough to remember
Read More
You don’t dig a well in a drought because there’s a good chance that you will too late. You dig a well when it’s raining. You don’t slow down or stop your marketing when there are new patients queuing up for consultations and the waiting list for treatment is getting longer. You don’t slow down
Read More
Here’s today’s blog, somewhat later than usual as I’m in “catch up” mode after working all weekend at The Spring Client Retreat (which was extremely interesting and inspirational). Yesterday, during my train ride home from London to Manchester, I reviewed and answered most of this week’s crop of weekly reports from Owners and Managers. I’m
Read More
It’s important to understand the difference between achievements and habits when you are goal-setting. An achievement is a specific target, usually involving numbers and deadlines: I will hit a sales target of X by Y date; I will launch product/service X by Y date; I will create X video testimonials by Y date. A habit
Read More
I’ve recently started working with a 30-year old, 13-chair practice in central Milan, Italy, confusingly (for some readers) named Adec (no connection with the supply company). It has been a pleasure to meet founder Dr. Luciano Passaler and his daughter Dr. Linnea Passaler and to begin working with them and their management team on evolving
Read More
I took a day away from clients yesterday, uninterrupted by any phone or Skype/Zoom calls, no meetings with other people, no contact with my support team – complete solitude. After my “morning ritual” of checking social media and overnight email activity, I enjoyed a 15 km training run up to Highgate and across the top
Read More
Extreme Business 2018 London workshop done and my 47 delegates are sent home with spreadsheets, handouts and their heads buzzing with numbers. I invested quite some time at the start of the day in asking for feedback on Q1 of 2018 – always a chance to feel the pulse of the client base and get
Read More