We need a new Academy to create exceptional managers

Here’s an interesting extract from a client email received yesterday:

Chris you should create an Academy and train managers to become SH1T hot managers for dentists like myself to recruit

That, given my schedule and commitments, is unlikely to happen any time soon but it does highlight a problem that needs a solution and, hence, an opportunity in the marketplace.

I think it was Michael Gerber who said that “the objective of a business is to make a profit, the purpose of a business is to solve a problem, the goal of owning a business is to sell it”.

So there you are – for anyone who has the time, the people and the money – I’m gifting you a golden opportunity right now in UK dentistry (and, I suspect, farther afield) – to create a formalised training programme that generates modern-day managers who can handle every aspect of dental business management in an increasingly complex world.

Aspiring managers who:

  • can dance with spreadsheets;
  • believe in the positive power of social media;
  • agree with the provision of excellent customer service;
  • are super organised;
  • have an obsessively tidy desk;
  • are exceptionally self-confident
  • get on well with people;
  • can combine a firm head with a fair heart;
  • are prepared to go the extra mile;

should apply.

Maybe if enough people did, I might change my mind and set something up?


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.