This from a client conversation this morning. Price Sensitive Not Price Sensitive New Patient Consultations Free Assessments Check Ups Healthy Mouth Assessments Fillings One-Visit Crowns Crowns Smile Makeovers Bridges Denture Stabilisation Implants Invisible Braces Any single-unit work Special Offers Hygiene visits Open Evenings Tooth Whitening Whitening Wednesdays Products! Branded Experiences! And this from a client
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Cool is what happens when the way you do the thing becomes the talking point, as much as the thing you do. Cool is the “experience” that you deliver, not the product, service or outcome. Cool is so overwhelming, so compelling, that it lifts our spirit and confirms that we are who we are because
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UDB I’ve been playing around with “units of dental business” and have started to construct a simple spreadsheet to show the effect of days worked and average daily production. I’m assuming that, up to £1m in sales, you can maintain a 30% net profit margin but that after that, profits decline as a percentage as
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Why not give the guys at Smilepod the benefit of your vote? I’ve already registered mine. Here’s an email I just received: “Dear friends and family. This week you can not only vote in the General Election you can also vote for SMILEPOD! Last month, METRO newspaper and Venture Candy launched a search for the best
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What used to be The Three Mackerel on Swanpool Beach has changed ownership and re-launched as “Indaba on the Beach” – and not before time. The problem with the old restaurant was a stunning location, modern interior, good food – and a miserable manageress leading a team of half-interested and obviously long-suffering servers. The new
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Question from a client this morning: “My lab fees are 14% of sales and I’m pretty sure I am his biggest customer – should I be asking for a discount?” My response: Your overall net profit before tax is 37% (by the way – this a bloody good result). So, for every £1000 of dentistry
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I’m looking for a world-class associate – absolutely full of vim and vigour – who is looking for a career pathway working full-time for a top practice in the South of England. Clinical experience is irrelevant – but an open-mind, willingness to learn, a sense of humour and an Olympic work ethic are essential. Competitive
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Here’s 9 minutes of me explaining the concept of “values based selling”.
I love the way Paul Mandon-Gassman takes the lead every time there is a special day in the calendar.
James Goolnik and I have been collaborating on-line via iWork 09 on the creation of today’s NEW presentation to an audience of over 80 people in central Birmingham. Since agreeing to this project, we have met once (what seems a long time ago) to agree the broad outline using a mind-map. From there, using Keynote
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